All SJJA Associated receive our monthly Academy newsletter, which offers regular information and updates. SJJA franchisees have access to discounted rates with SJJA’s in-house copywriter for any unique newsletters, blogs or web content they’d like to release.
TETMA
Effective Date: September 29, 2026
SJJAÂ schools enjoy constant communication and business support from SJJA HQ in Crows Nest, including access to all our accounting, management and payment systems, marketing material, website templates, merchandise, supplier contacts, coaching and staff training, sales support, and proprietary technology so that your school runs efficiently.
How to get associated? Members / Revenue?
The surging success of the UFC and MMA has seen many more people interested in training Martial Arts, especially Jiu-jitsu. At the same time, the popularity of group training programs has gone through the roof. SJJA gyms capitalise on these two trends in martial arts and fitness and have, overall, enjoyed rising membership numbers which are projected to continue. SJJA members are also highly engaged and proud of their school, so once they join they tend to drive growth through word-of-mouth and social media.
Unlike most gym franchises, which rely almost solely on membership income, SJJA Associated owners also benefit from the revenue that comes from private coaching and quality merchandise sales, including street apparel, official uniforms and training gear. As a result, SJJA Academies enjoy multiple revenue streams, many of which support customer retention, as well as the ability to maximise revenue per customer.
Requirements toGET STARTED
SJJA offers a unique business opportunity in the martial arts industry through a low set-up cost, low ongoing fee structure, high margins and a highly engaged community via our network
Here are some of the considerations, benefits, and requirements to invest in an SJJA franchise.
- Very low capital investment, affordable initial establishment fee and fixed monthly licence fees;
- Commercial real estate of 150 square meters (or 1830 square feet) required to operate a studio;
- No previous business or Jiu-jitsu knowledge required for investors.
- SJJA requires every school to have a head coach of at least brown belt level. All our coaches must complete the SJJA coaching course as well any requisite training certificates and accreditation.
- Prospective Associated are encouraged to visit Crows Nest HQ and observe how SJJA operate one of the biggest gyms in Australia.
Business Knowledge and Training
SJJA isn’t looking for an entrepreneur to recreate the wheel. We’re looking for someone who’s ready to implement Bruno’s success-proven formula and watch their gym come to life.
When you become a SJJA Academy owner, you will receive training to help you understand the systems and procedures for running your school, and the key performance metrics that show the health of your business. We’ll prepare you for staffing your gym, working with suppliers, as well as marketing your gym to new and existing customers. And once you get started, you’ll have access to robust ongoing support from SJJA HQ.
How much does a Academy cost?
Initial investment rangeÂ
FROM
$67,500 – $215,500
Find an opportunity
SJJA will thrive anywhere – from urban centres to suburban neighbourhoods. SJJA’s success-proven business model gives you the flexibility to set up in any of our prime zoned locations with low investment and quick return.
SJJA is looking to grow in a number of cities around the country. To find out if there’s an opportunity in your city, get in touch with us to open a new school or affiliate with us.
Whether you’re an owner-operator or an investor, there’s no time like now to join the SJJA team!