The surging success of the UFC and MMA has seen many more people interested in training Martial Arts, especially Jiu-jitsu. At the same time, the popularity of group training programs has gone through the roof. SJJA gyms capitalise on these two trends in martial arts and fitness and have, overall, enjoyed rising membership numbers which are projected to continue. SJJA members are also highly engaged and proud of their school, so once they join they tend to drive growth through word-of-mouth and social media.

Unlike most gym franchises, which rely almost solely on membership income, SJJA Associated owners also benefit from the revenue that comes from private coaching and quality merchandise sales, including street apparel, official uniforms and training gear. As a result, SJJA Academies enjoy multiple revenue streams, many of which support customer retention, as well as the ability to maximise revenue per customer.

SJJA isn’t looking for an entrepreneur to recreate the wheel. We’re looking for someone who’s ready to implement Bruno’s success-proven formula and watch their gym come to life.

When you become a SJJA Academy owner, you will receive training to help you understand the systems and procedures for running your school, and the key performance metrics that show the health of your business. We’ll prepare you for staffing your gym, working with suppliers, as well as marketing your gym to new and existing customers. And once you get started, you’ll have access to robust ongoing support from SJJA HQ.